London-based Fashion Label Dearcurves Now In Lagos.

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Dearcurves fashion brand famous for plus size collections recently launched in Lagos. The brand was founded by Nigerian-born Linda Idegwu who is known for creating contemporary items of clothing for women with curves. It also showcased its Eyoma collection which is a blend of durable Ankara fabric in perfect harmony with traditionally Western materials while giving it a chic and refined lightweight silhouette outline for today’s curvy women. Rating the brand’s choice of styles, Veronica Bottasini of Vogue Italia said, “DearCurves reinterprets the styles, the colours and the manufacturing skills of Africa to create lightweight clothes for curvy women.” The brand has been prominent in several online and print publications including Marie Claire, Vogue Italia and Huffington Post. Items from its new range can be purchased from Shop Meidei in lekki and www.dearcurves.com .

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